Week 2 Sequence

Week 2 maintains engagement with leads who haven't converted yet. Focus shifts to demonstrating value and building trust.

Engagement Focus

• Reduced call frequency (every other day)
• More personalized email content
• Social proof and testimonials
• Response to any engagement signals

Touchpoint Schedule

• Day 8: Call + Email
• Day 10: Call + SMS
• Day 12: Email only
• Day 14: Call + Summary email