Week 3 Sequence

The final week focuses on conversion and determining next steps. Leads are either converted, handed off, or moved to long-term nurture.

Conversion Focus

• Limited-time offers or incentives
• Direct conversion asks
• Urgency messaging
• Final call attempts

Handoff Criteria

Leads exit the sequence when:

• Converted – Lead completed desired action
• Qualified – Ready for sales handoff
• Unresponsive – Move to long-term nurture
• Disqualified – Not a fit, removed from workflow