Campaign Concepts

Understanding the core concepts will help you create more effective campaigns and maximize your lead generation ROI.

Core Concepts

Every AdBuy campaign is built on four pillars:

• Industry – The vertical market you're targeting
• Product – The specific offering within that industry
• Targeting – Geographic areas for lead generation
• Budget – Your daily spend limit

Campaign Structure

A campaign must have all four components configured to be considered complete. Incomplete campaigns remain in Draft status and cannot be activated.

Next Steps

Dive into each concept to learn how to configure your campaigns effectively.