The Window Replacement Growth Playbook

Most homeowners are being sold window replacements they don't need.

They see foggy glass. Feel a draft. Hear some rattling. And immediately assume they're looking at a $15k–$30k full window replacement.

Meanwhile, a handful of contractors have figured out something different. They're generating 3-5x more qualified leads—not by undercutting prices, but by changing how they talk to homeowners.

This playbook breaks down exactly what they're doing. You can use this strategy today.

The Problem Every Contractor Faces

Here's what happens when a homeowner notices a window problem:

They immediately assume worst-case scenario.

Years of aggressive sales tactics have taught consumers that contractors always recommend the most expensive solution. Doesn't matter if it's true or not—the perception is set. The trust gap is massive.

So what do most homeowners do?

• Get 5+ quotes hoping someone is honest
• DIY fixes that don't address the root cause
• Ignore the problem until it gets worse
• Reluctantly sign a massive contract

None of these help you build a sustainable business.

But here's the thing: homeowners want to fix their windows. They just don't want to feel like they're being taken advantage of.

That's where the messaging shift comes in.

The Solution: Talk to Them Differently

Instead of competing as a contractor, you position yourself against aggressive contractors.

Sound counterintuitive? Let me show you what this looks like.

You run ads through what's called an authority site—a website that looks like an independent resource for homeowners. Think of it like how Healthline runs ads for health products, or how NerdWallet promotes financial services. The ad appears on trusted sites, but it's your company's offer running through a neutral brand like "WindowFix."

Here's what that looks like in practice:

The consumer sees a helpful, neutral resource on a site they trust. Not a pushy contractor pitch.

Your messaging on this site looks something like:

"Fix Your Windows—Not Your Whole House"

70% of window problems are seal or sash failures. Get a free honest assessment.

Notice what this does:

1. Validates their hope (maybe it's not as bad as they think)
2. Offers a diagnostic approach (assessment, not quote)
3. Uses a specific stat (70% are minor issues)
4. Feels neutral (not a contractor pushing replacements)

The lead comes through the authority site. Then your follow-up connects them with an honest assessment from your team.

What the Ad Actually Looks Like

Here's a sample Facebook ad using this approach:

Key elements that make this work:

• The hook interrupts their scroll with something they want to believe
• The value callout (-$15K) gives a specific, believable savings
• The authority URL adds credibility without mentioning your company
• The CTA is low-commitment—just "get assessment"

This creative pattern outperforms traditional "Window Replacement" messaging by 3-5x on cost per lead.

The Hard Part: Actually Running This

You know the strategy now. But putting it into action? That's where most contractors hit a wall.

Creative: You need professional ad creative that doesn't look like every other contractor. Multiple variations. Testing different angles.

Copy: Direct-response copywriting is a skill. Most contractors are trained for estimates, not lead generation.

Landing page: That authority site needs to exist. It needs to capture leads properly. It needs to look legit. That's a whole project.

Ad platforms: Facebook's targeting changes constantly. Google requires different creative. Managing both platforms, watching budgets, adjusting bids—it's a full-time job.

Follow-up: A lead is worthless if nobody responds quickly. Speed matters. But your team is busy on job sites. Leads sit for hours. They go cold.

Any one of these can kill the whole campaign.

The Easy Way: Let AdBuy Handle It

What if you could skip all that?

That's what we built AdBuy for.

Step 1: Enter your service area. That's it. We geo-target ads to homeowners in your coverage zone.

Step 2: We run ads through an authority site. Something like windowfix.com. Consumers see a neutral third party, not a contractor pitch. Trust is higher. Conversions are better.

Step 3: Leads come in. AI follows up instantly. When someone requests an assessment, our AI SDR reaches out via text and email—within seconds. No waiting. No cold leads.

Step 4: Qualified homeowners get booked on your calendar. Once they're ready for an in-home assessment, we schedule it. Your team just shows up.

Zero creative work. Zero platform management. Zero manual follow-up.

Try It Free: $200 in Ad Credits

You don't need to spend anything to test this.

Every new contractor gets $200 in free ad credits—enough to generate 10-15 assessment requests and see how it works with your team.

No contracts. No setup fees. No risk.

Just leads, booked appointments, and homeowners who actually need your help.

After your credits run out, campaigns start at just $20/day. Turn it off anytime.

The contractors scaling their lead volume aren't doing anything complicated. They're just using better messaging, better channels, and better follow-up.

This playbook gives you all three.

Ready to see it in action?

Claim Your $200 Ad Credits →

Questions about running this for your home services business? Talk to our team—we'll walk you through exactly how it would work in your market.