The TRT Growth Playbook

Most men avoid TRT because they think it's all-or-nothing.

They've heard the horror stories. "Once you start, you're on it for life." "It'll shut down your natural production." "It's basically steroids."

Meanwhile, a handful of clinics have figured out something different. They're generating 3-5x more qualified consultations—not by pushing aggressive treatment, but by changing how they talk to potential patients.

This playbook breaks down exactly what they're doing. You can use this strategy today.

The Problem Every Men's Health Clinic Faces

Here's what happens when a man considers TRT:

He assumes it's a permanent, life-altering decision.

Years of misinformation have taught men that testosterone therapy is extreme. Doesn't matter if modern protocols are different—the perception is set. The fear gap is huge.

So what do most men do?

• Suffer through low energy and brain fog
• Try supplements that don't work
• Avoid the doctor entirely
• Wait until symptoms are unbearable

None of these help your clinic serve patients who need help.

But here's the thing: men want to feel better. They just don't want to feel like they're making an irreversible choice.

That's where the messaging shift comes in.

The Solution: Talk to Them Differently

Instead of selling treatment, you position yourself as providing information and options.

Sound subtle? Let me show you what this looks like.

You run ads through what's called an authority site—a website that looks like an independent men's health resource. Think of it like how WebMD runs information about conditions, or how Healthline promotes health services. The ad appears on trusted sites, but it's your clinic's consultation running through a neutral brand like "OptimizeHealth."

Here's what that looks like in practice:

The consumer sees a helpful, neutral resource on a site they trust. Not a clinic pushing treatment.

Your messaging on this site looks something like:

"TRT Isn't All-or-Nothing"

Modern protocols support natural production. Get the facts before you decide.

Notice what this does:

1. Addresses the fear directly (it's not permanent)
2. Offers education, not treatment (learn your options)
3. Uses reassuring language (support natural production)
4. Feels neutral (not a clinic pushing injections)

The lead comes through the authority site. Then your follow-up connects them with a consultation focused on education and options.

What the Ad Actually Looks Like

Here's a sample Facebook ad using this approach:

Key elements that make this work:

• The hook addresses the exact fear keeping them away
• The value callout reframes the conversation (options, not commitments)
• The authority URL adds credibility without mentioning your clinic
• The CTA is educational—just "learn more"

This creative pattern outperforms traditional "Low T Treatment" messaging by 3-5x on cost per consultation.

The Hard Part: Actually Running This

You know the strategy now. But putting it into action? That's where most clinics hit a wall.

Creative: You need professional ad creative that doesn't look like every other men's health ad. Multiple variations. Testing different angles.

Copy: Medical copywriting has compliance requirements. Most marketing agencies don't understand telehealth regulations.

Landing page: That authority site needs to exist. It needs to capture leads compliantly. It needs to look legit. That's a whole project.

Ad platforms: Facebook has strict policies on health advertising. Getting approved takes expertise. One wrong word and your account gets flagged.

Follow-up: A consultation request is worthless if nobody responds quickly. Speed matters. But your clinical staff is busy with patients. Leads sit for hours. They lose interest.

Any one of these can kill the whole campaign.

The Easy Way: Let AdBuy Handle It

What if you could skip all that?

That's what we built AdBuy for.

Step 1: Enter your service area. That's it. We geo-target ads to men in your coverage zone who are searching for answers.

Step 2: We run ads through an authority site. Something like optimizehealth.com. Consumers see a neutral educational resource, not a clinic pitch. Trust is higher. Conversions are better.

Step 3: Leads come in. AI follows up instantly. When someone requests information, our AI SDR reaches out via text and email—within seconds. No waiting. No cold leads.

Step 4: Interested patients get booked on your calendar. Once they're ready to talk to a provider, we schedule the consultation. Your team just shows up.

Zero creative work. Zero platform management. Zero manual follow-up.

The Medical Angle: Why This Works

Here's what most TRT clinics miss:

Men don't want to be patients. They want to be optimizers.

The language of "treatment" and "therapy" carries stigma. But "optimization" and "performance" resonate.

When you position TRT as:

• Precision medicine, not hormone replacement
• Data-driven optimization, not guesswork
• Temporary protocols, not lifetime dependency

Consultation requests increase by 40-60%.

The men who respond to this messaging are often higher-value patients—professionals who invest in their health and follow through with treatment plans.

Try It Free: $200 in Ad Credits

You don't need to spend anything to test this.

Every new clinic gets $200 in free ad credits—enough to generate 10-15 consultation requests and see how it works with your team.

No contracts. No setup fees. No risk.

Just leads, booked consultations, and patients who are ready to learn their options.

After your credits run out, campaigns start at just $20/day. Turn it off anytime.

The clinics scaling their patient volume aren't doing anything complicated. They're just using better messaging, better channels, and better follow-up.

This playbook gives you all three.

Ready to see it in action?

Claim Your $200 Ad Credits →

Questions about running this for your men's health clinic? Talk to our team—we'll walk you through exactly how it would work in your market.